{"id":746,"date":"2015-02-11T19:54:30","date_gmt":"2015-02-11T18:54:30","guid":{"rendered":"https:\/\/peterborgman.com\/?p=746"},"modified":"2015-02-11T19:54:30","modified_gmt":"2015-02-11T18:54:30","slug":"onsdagens-lardomar","status":"publish","type":"post","link":"https:\/\/peterborgman.com\/onsdagens-lardomar\/","title":{"rendered":"onsdagens l\u00e4rdomar"},"content":{"rendered":"

\"IMG_7791\"<\/a>Onsdag kv\u00e4ll och jag sitter kvar p\u00e5 kontoret och v\u00e4ntar p\u00e5 en intervju med en potentiell praktikant. Det \u00e4r riktigt kul att tr\u00e4ffa personer som s\u00f6ker praktik eller LIA (l\u00e4rande i Arbete).<\/p>\n

S\u00e5 vad har jag l\u00e4rt mig f\u00f6r 2 saker idag d\u00e5? Ja b\u00f6rjar n\u00e4stan bli sv\u00e5rt att faktiskt l\u00e4ra sig 2 ordentliga saker varje dag men vi g\u00f6r ett f\u00f6rs\u00f6k.<\/p>\n

L\u00e4rdom nr 1: idag \u00e4r l\u00e4rdomen nummer 1 att inte ha dialoger \u00f6ver mail. Jag har visserligen vetat det l\u00e4nge, men just idag har varit s\u00e5 tydligt hur man kan ha en dialog i flera veckor \u00f6ver mail om en fr\u00e5ga d\u00e4r b\u00e4gge parter skriver om ur olika infallsvinklar och att om inte en part har all informationen blir det en v\u00e4ldigt d\u00e5lig dialog och faktiskt till och med kan f\u00f6rst\u00f6ra ett samarbete. S\u00e5 lyft telefonen, ring och spara flera timmars arbete och l\u00f6s fr\u00e5gan direkt.<\/p>\n

L\u00e4rdom nr 2: \u00c4r content marketing, Content Marketing som idag finns \u00f6verallt omkring oss och som jag sj\u00e4lv anv\u00e4nder mig mycket av har jag idag insett smyger sig in p\u00e5 ett s\u00e4tt som det \u00e4r l\u00e4nge sen det gjorde. I synnerhet v\u00e4xet content marketing p\u00e5 nyhetssiter som ex aftonbladet, IDG osv. D\u00e4r man till och med nu b\u00f6rjar f\u00e5 sv\u00e5rt att skilja p\u00e5 redaktionell text och k\u00f6pt redaktionell text. Vad \u00e4r d\u00e5 Content Marketing? Jo det \u00e4r texter och material som inneh\u00e5ller relevant information som har som syfte att attrahera kunder som till slut ska leda till en aff\u00e4r. Detta material skiljer sig mycket fr\u00e5n klassiska annonser som vill trycka p\u00e5 ett budskap genom att just Content Marketing annonser ofta \u00e4r redaktionell, p\u00e5minner om artiklar och faktiskt inneh\u00e5ller fakta som attraherar dig och p\u00e5 det viset kopplar kompetens till f\u00f6rfattaren. Content Marketing \u00e4r faktiskt ett s\u00e4tt att l\u00e4ra sig mycket av riktigt kunniga m\u00e4nniskor som vill dela med sig kunskapen och faktiskt p\u00e5 det viset f\u00e5 en bed\u00f6mning av hur kompetent personen och f\u00f6retaget \u00e4r. Precis som vanliga artiklar ska man vara f\u00f6rsiktig med att tro p\u00e5 allt, k\u00e4llkontroller kan vara bra att g\u00f6ra.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Onsdag kv\u00e4ll och jag sitter kvar p\u00e5 kontoret och v\u00e4ntar p\u00e5 en intervju med en potentiell praktikant. Det \u00e4r riktigt kul att tr\u00e4ffa personer som s\u00f6ker praktik eller LIA (l\u00e4rande i Arbete). S\u00e5 vad har jag l\u00e4rt mig f\u00f6r 2 saker idag d\u00e5? Ja b\u00f6rjar n\u00e4stan bli sv\u00e5rt att faktiskt l\u00e4ra sig 2 ordentliga saker […]<\/p>\n","protected":false},"author":2,"featured_media":747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[]},"categories":[8],"tags":[847,849,56,842,844,848,852,850,843,728,845,851,846],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/posts\/746"}],"collection":[{"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":0,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/media\/747"}],"wp:attachment":[{"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterborgman.com\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}